{"title":"New Arrivals","description":"\u003cp\u003eDiscover the latest beauty launches at Equo Beauty—new skincare, haircare, makeup \u0026amp; nails for the MENA region. Shop now for fresh, cruelty‑free essentials.\u003c\/p\u003e","products":[{"product_id":"christophe-robin-antioxidant-cleansing-milk-with-4-oils-and-blueberry-copy","title":"Desirius BAH Regenerating Serum","description":"\u003cp\u003e\u003cspan\u003eBrazilian Amazonic Haircare Oil is 3x more powerful than Argan oil and acts as a powerful regenerator, disciplining and eliminating split ends, in addition to preventing hair aging. It can be used day and night to keep hair aligned and ends sealed, leaving hair more disciplined and frizz-free. 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This is the result of powerful active ingredients from the Amazon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"title\"\u003e\u003cspan\u003eDifferentials\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eVegan \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e95% natural assets \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFree from sulfate, preservatives and dyes \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFree from mineral oils and petrolatum \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eParaben and salt free \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNot tested on animals\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Desirius","offers":[{"title":"250ml","offer_id":50468649959735,"sku":"EQ01BH1356","price":105.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/7862\/6103\/files\/DESIRIUS_BAH-040.jpg?v=1744037682"},{"product_id":"desirius-bah-regenerating-mask-copy","title":"Desirius K Liss Unik Keratin","description":"\u003cp\u003e\u003cspan\u003eK Liss is a treatment developed to discipline, straighten, reduce volume and align hair strands safely and naturally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cb\u003eWHAT DOES IT DO?\u003c\/b\u003e Progressive treatment that allows you to perform services such as progressive brushing, botox, sealing and reducing. It acts by disciplining and reducing volume, facilitating the desired modeling, while realigning the cuticles, ensuring a smoother and more natural effect. It treats the hair, providing greater resistance with each application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cspan\u003e\u003cb\u003eWHAT IS OXOACETAMIDE?\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOxoacetamide is obtained through a chemical reaction between CARBON + CYSTEINE + OXOACETAMIDE + KERATIN. This active ingredient was launched on the market in 2010 and today it is the biggest revolution in terms of active ingredients for temporary hair realignment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cb\u003eHOW DOES K-LISS WORK ON THE HAIR?\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDue to its high ionicity, it interacts with the cysteine present on the outside of the hair strands and promotes the rupture of hydrogen bonds and also of saline bonds in the hair fiber, providing the interconversion (realignment) of the sulfur bonds. This action is enhanced by the heat and mechanical traction of the brush and straightener, without breaking or disconnecting these bonds. This technology makes temporary straightening possible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cspan\u003e\u003cb\u003eYIELD:\u003c\/b\u003e  20 and 30 (1lt) applications.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cspan\u003e\u003cb\u003eSMOOTHING RESULT\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cspan\u003eThe straightening result varies according to the characteristics of the hair, ranging from 60% reduction in volume and opening of curls in resistant ethnic hair to 100% straightening in slightly wavy hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"title\"\u003e\u003cspan\u003eDifferentials\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eOrganic progressive;\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eEasy to apply, single step;\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan\u003eMulti-services: volume reduction, sealing, shielding, curl opening;\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e\u003cspan\u003eA pioneer in the market, it\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003edoes NOT\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e \u003c\/span\u003euse\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eFORMALDEHYDE\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e \u003c\/span\u003eor\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eGLUTARAL\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cspan\u003e\u003cspan\u003e \u003c\/span\u003ein its formulation;\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003eSAFE PRODUCT, REGISTERED WITH ANVISA.\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Desirius","offers":[{"title":"1000ml","offer_id":50476797264183,"sku":"EQ01BH1357","price":700.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/7862\/6103\/files\/29052024-DSC_5651.jpg?v=1744194729"},{"product_id":"shiseido-fino-hair-mask","title":"Shiseido Fino Premium Touch Hair Mask","description":"\u003cp\u003e\u003cstrong\u003eNo. 1 Hair care product\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003eShiseido FINO Premium Touch Hair Mask 230g (Japan Version) deeply penetrates and repairs hair from the core for a soft, shiny, and more flexible hair. It gives 6 key hair care benefits - hair penetration moisturizing effect, moisture control, hair strengthening, gloss effect, color sustained effect.\u003c\/p\u003e\n\u003cp\u003eContains 7 beauty ingredients that penetrates deep into the hair layers for a nourished and shiny hair.\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003ePenetrates moisture - Royal Jelly EX\u003c\/li\u003e\n\u003cli\u003eMoisture Control - Trehalose + Sorbitol\u003c\/li\u003e\n\u003cli\u003eStrengthens Hair - PCA\u003c\/li\u003e\n\u003cli\u003eRepairs Hair - Phytosteryl\u003c\/li\u003e\n\u003cli\u003eSmoothens Hair - Lipidure EX\u003c\/li\u003e\n\u003cli\u003eGlossy Effect - Squalane + Dimethicone\u003c\/li\u003e\n\u003cli\u003eHair Colour Retention - Glutamic Acid\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Fino","offers":[{"title":"230ml","offer_id":51765287256375,"sku":null,"price":35.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/7862\/6103\/files\/ShiseidoFinoPremiumTouchHairMask.png?v=1773134199"},{"product_id":"shiseido-fino-premium-touch-hair-mask-copy","title":"Fino Premium Touch Shampoo","description":"\u003cp\u003e\u003cspan\u003eSHISEIDO Fino Premium Touch  Shampoo offers a luxurious treatment that delivers three major effects - moisturizing, strengthening, and repairing - for hair that is truly healthy and strong from its core. This advanced  shampoo \u0026amp; conditioner also acts as a protective shield, defending your hair against weather changes and harmful UV rays.\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Fino","offers":[{"title":"550ml","offer_id":51765451587895,"sku":null,"price":35.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/7862\/6103\/files\/FinoPremiumTouchShampoo.png?v=1773135109"},{"product_id":"fino-premium-touch-shampoo-copy","title":"Fino Premium Touch Conditioner","description":"\u003cp\u003e\u003cspan\u003eSHISEIDO Fino Premium Touch Conditioner offers a luxurious treatment that delivers three major effects - moisturizing, strengthening, and repairing - for hair that is truly healthy and strong from its core. 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It gives hair shine and subtle fragrance without a greasy finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fino","offers":[{"title":"70ml","offer_id":51765530558775,"sku":null,"price":35.0,"currency_code":"QAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/7862\/6103\/files\/FinoPremiumTouchPenetrationEssenceHairOil.png?v=1773137340"},{"product_id":"lattafa-ana-abiyedh-rouge-unisex-eau-de-perfume-60-ml","title":"Lattafa Ana Abiyedh Rouge Unisex Eau De Perfume, 60 Ml","description":"\u003cp\u003eA luxurious unisex fragrance with sweet, floral, and woody notes. 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